Rita's Italian Ice

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About This Franchise Opportunity

A Growth Opportunity

Feed your craving!

Take charge of your future and become a part of the Rita's phenomenon. Own a franchise that delivers category dominance, a cult-like following, a proven business model, expert training & support and a ground floor opportunity. Enter the New Ice Age today!

We own our category.

In 1984 Rita's opened its first store with the simple intention to offer the best tasting, high quality Italian Ice around. Today, we own the category we virtually created, with over 500 open stores and 400 in development.

Offering a unique, affordable, high-quality product line and a family fun destination, Rita's has become a cultural phenomenon, thanks to our remarkably loyal customers. We've also proven to be a very successful business for our franchisees!

The Wall Street Journal has named Rita's a "Top 25 Franchise High Performer."

We enjoy a cult-like following.

Our unique menu features fat-free and cholesterol-free Italian Ices (including a sugar-free selection), cream ices, rich and creamy frozen custards, and signature creations such as our Misto shake, Blendini™ and deliciously layered Gelati.

Made fresh daily, all Rita's products are created on premises with high quality ingredients. Stringent quality control standards ensure consistency at every serving window in the franchise. No wonder we attract a cult-like following wherever we go!

A Proven Business Model

Our business model is fine-tuned by over 20+ years of hands-on experience and we're continuously improving it to better serve our customers and their communities. We've gone to great lengths to streamline store operations, to perfect the customer service experience, to build a recognizable brand, and to support our corporate and local store marketing goals with professional programs and resources. Without question, Rita's is serious business! Our recipe includes expert training and support.

As a Rita 's franchise , you will receive support in:

Getting Started
Crunching the numbers • Understanding the process • Preparing your timeline and action plan

Securing Real Estate
Assessing market availability • Evaluating properties • Negotiating assistance • Real estate manager support

Constructing and Designing Your Store
Working with Rita's Project Manager • Working with your local officials • Finalizing your design • Building your store

Rita's COOL University
New state-of-the-art live training facility • Producing and maintaining the product • Operations and procedures • Inventory controls • Safe food handling • Customer service excellence • Financial management and marketing

Store Opening Support
On-site training • Assistance with store setup • Assistance with staff development • Review of operational programs and systems • Financial management • Grand Opening marketing plan

Research and Development
New products • Flavor and equipment development and refinement • Support of your franchise for long-term success

Ongoing Field Support
Assistance with new product roll-out • Updates on new programs/systems • Advising on local store marketing plans • Financial management • Ongoing TOPS Program (Total Operational Performance Success) • One-on-one field support

Marketing Support
Branding and system advertising • Local store marketing tools • Public relations • Promotions • Events

We offer a ground floor opportunity with tremendous upside!

Rita's is unique among most franchise opportunities in that we enjoy the name recognition and experience of a 20+ year track record of success, yet we also find ourselves poised for unprecedented growth. Our brand is growing in power. Our customer base is expanding dramatically as we "spread our wings" in all directions. Just as importantly, there is tremendous growth potential in the Italian Ice category as consumers discover this delicious alternative to the old standby frozen desserts. Rita's is now executing an ambitious strategic plan to capitalize on all of these factors as they converge to create a truly exciting opportunity. There's never been a better time to join the Rita's family!

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